Add an Audience
Your audience shows your target demographics. Your target demographics are who you appeal to and groups you connect with.
In the Audience tab, select Add New Audience and write a description of your user demographics.
You can also add age information in this section.
For example, if you are a women's fashion magazine, you could write about your users being largely female and interested in fashion and beauty. You can also add interest groups like fashion, health, beauty, or whatever interests are reflected through your brand.
It's important for Media Buyers to clearly see your target audience. A good idea is to divide your target groups into segments you work with.
The better the audience is described, the more sales for yourself and a media buyer.
Edit Your Audience
You can edit through the tool wheel icon in the upper right corner of the Audience list on the left side of the page.