An audience shows your demographics. This is who you appeal to and the categories you are involved with.

Remember in the audience tab, it's a great idea to write a description of your users demographics. 

Add a New Survey

A survey shows visually the demographics of your users. 

This could be age, yearly income, education, or employment status, for example.

Below is an example of a survey showing age generated by Adobe SiteCatalyst. 

You can add a survey whenever you would like. 

Select the add icon above Add new survey. 

You can choose from source options like your own survey, TNS sifo or Adobe SiteCatalyst.

You can represent your stats in two different units, either percent or index. All of the survey types allow you to show your stats in percent or index form. 

NOTE: In the example above, we have the source as own survey, selected percent and manually filled in the percent of users within a certain age range. 

Own Survey

If you want to include your own survey, it's pretty basic. Name what you want to represent, choose the units and fill in the information yourself. 

It could look something like this:

You can always edit or delete this by clicking the tool wheel in the upper right corner of the window. 

Adobe SiteCatalyst

If you use Adobe SiteCatalyst, you can enter your details and save changes.

Adding the survey could look something like this:

And completed survey could look something like this:

TNS sifo

If you want to use TNS sifo, simply select this source option and enter your information. 

It could look something like this: 

You can always edit or delete this by clicking the tool wheel in the upper right corner of the window.

Index

If you use Index to show your stats, bar represents the percent of your demographic.

If it goes beyond the dashed line on the right side, it is above 100.

For example, income per year below is represented in Index form.

Edit or Delete Your Stats

If you want to edit or delete your stats, just click the tool wheel in the upper right hand corner of the different boxes.

Change Page Layout

We like drag and drop functions at Ocast. The more simple, the better.

We use a drag icon. 

Drag icon:

To change the order or placement of the boxes, drag them where you would like with the drag icon to the right.  

Add an Audience

Add a new audience by clicking Add New Audience in the upper right corner of your page. 

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