Audiences

Your audience shows your target demographics. For example; age, nationality, gender or occupation.

With Ocast you have the possibility to present your audience in detail.

Creating an audience

On the left menu of your Ocast dashboard, click on audiences.

You will be directed to the audience dashboard where you have an overview of your current audience sources and can also create new ones.

To create a new audience, click on create audience on the top right corner of the page.

You will then be redirected to a new page.

The first section contains the following fields. You should fill them in with appropriate information.

  • Title (name of your audience/demographics)
  • Data provider (the verified source of your audience data)
  • Description (description of your audience/target demographics)

You can also edit the gender distribution of your audience, as well as the average age in the bottom right corner the page.

Interests

The interest of your target demographics can be anything from cars, hobbies, food, business, charity, banking, etc.

To select interests, simply click on the bar and search for interests. A number of suggested alternatives will be given. You can select more than one.

Note: You can also add surveys to your audiences. Read to this article to learn how to do this.

Visibility

If you want to ensure audience visibility on Ocast, make sure you:

  1. Set your audience to public.
  2. Connect your audience to a media kit.

When done, click on create audience in the top left corner to save your work.

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